The  World Wide Web is  one of the most cost effective ways to sell to and service your customers.  According to the Fall 1997 internet survey by Neilsen, there are 52 million internet users in the U.S. alone.  Over 22 million of them are women.  Over 41 million lease or own their own computer.  30 million  use the internet daily.  40 million  have credit cards and household income in excess of $50K.  10 million have already purchased online and the web is estimated to exceed $200 Billion in sales by the year 2000.

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